12+ years at Google spanning engineering, product, and data analysis. Built multiple e-commerce stores to 140,000+ sales. Now helping e-commerce companies bridge engineering excellence with business growth.
I'm a software engineer with a deep passion for elegant design and the intricate beauty of Arabic calligraphy. These diverse interests converge in my approach to building digital products—blending technical precision with aesthetic sensibility.
My journey spans over a decade at Google, where I evolved from engineer to product leader, and extended into entrepreneurship with a successful e-commerce venture. Today, I bring this unique perspective to help businesses optimize their technical infrastructure and conversion strategies.
Engineering • Product • Data Analysis
Multifaceted role spanning engineering development, product management, and data-driven decision making. Led cross-functional teams, shipped features impacting millions of users, and built systems at scale.
Founder • Growth Lead
Built and scaled an e-commerce business from the ground up. Gained hands-on experience in conversion optimization, customer acquisition, technical infrastructure, and the complete entrepreneurial journey.
E-commerce Optimization
Currently accepting select consulting engagements to help e-commerce companies optimize their conversion rates and technical architecture, bridging the gap between engineering excellence and business growth.
Full-stack development, system architecture, scalable infrastructure, and technical optimization
Conversion rate optimization, user experience design, product strategy, and data analysis
Platform optimization, customer journey mapping, technical SEO, and conversion funnel design